Google's Plus One - Google goes social!

Back in early December of last year, we first reported that Google was toying around with the name “+1″ for an upcoming social product. At the time, we were told it was sort of like Google’s version of the “like” or “retweet” button.

Today it officially launches as a way to share Google Search results that you like with your friends and the broader web in general. Oh, and also a way to inject social into Google Ads.






To be clear, the version of +1 which is beginning to roll out today is not the toolbar version that we first got a glimpse of in December, that’s apparently a different version that was being tested. This version of +1 actually launching is a small button that will reside next to each and every Google Search result. If you like the result, you click the +1 button and it gets shared with your social circle — and the public (more on that in a bit).

The button also works on the ads that appear in Google Search. If you like those and think they can be useful to friends, you can also hit the button there to highlight them. That may sound like something no one would ever do, but the implementation is actually pretty smart. You see, since the pages that are linked to in Google ads also appear in Google’s regular index, if a page has ever been +1′d as a regular result, it will also show up as +1′d in the ad.

Source: Armenion.com